We Speak Dog
Woof is how dogs say “I love you!” Everything we make and do is a way to say “I love you, too.”
About Woof
We’re redefining dog care with award-winning toys and refills packed with wholesome superfoods, clinically studied active ingredients, and irresistible flavors.
We’re always innovating ways to strengthen your dog’s body, mind, and bond for a longer, more joyful life together.
The Woof Pact
Our pinky-paw promise to you and your pup.
Play-Powered Wellness
For longer, more joyful lives together.
Dog-First Design
Inspired by dogs’ natural play instincts.
Wholesome Superfoods
Clean ingredients. Irresistible flavors.
Clinically Studied Actives
Innovative functional health for life.
For Body, Mind & Bond
We make refillable toys and wholesome treats that combine wellness and play.
A Note from Our Founder
Woof began in my backyard workshop, when I invented the Pupsicle to help my rescue puppy Milo recover from surgery. Now, we’re a growing team in Denver dedicated to bringing joy and wellness to millions of pups and their people.
Thanks for going on the walk of a lifetime with us.
Daniel, Founder
Loved by 3M+ pups
(and their people!)